Hummer's drive for the online crowd
April 22, 2005 7:32 AM PDT
Today may be Earth Day, but that doesn't scare the people at Hummer.

The megavehicle maker announced Friday that it will kick off an ad campaign for the forthcoming "midsize" H3 model this weekend. A new TV spot for the GM brand will air during ESPN's coverage of the NFL draft, and the company also has whipped up an online ad set to show exclusively at Hummer.com.

The newest, littlest Hummer, with a starting price of $29,500, is designed to appeal to a younger group of buyers--presumably, those whose budgets might be better tailored to the Honda Element. The online ad, called "Game Over," will show off the H3's off-road performance.

"Game Over represents a shift in our strategy toward more online advertising," Liz Vanzura, Hummer's marketing director, said in the press release. "The H3 target customer is extremely web-savvy and relies heavily on the Internet for up-to-date information on the things that interest them."

The H3 is expected to roll into showrooms in May. A quick check of the Hummer site on Friday showed that the 30-second ad is already rolling.

Posted by Jonathan Skillings Source: http://www.news.com
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